Brand stretching

美 [brænd ˈstretʃɪŋ]英 [brænd ˈstretʃɪŋ]

Brand stretching

1

Estimating and Empirical Study on Brand Stretching Based on Structure Equation Model

基于结构方程模型的品牌延伸评价及实证研究
2

Brand Stretching Strategy from Viewpoint of Finance

财务观点下的品牌延伸战略
3

By contrast , vertical brand stretching involves a change in product formulae , packaging and pricing to reach a wider range of customers .

相反，纵向品牌延伸包括改变产品的配方、装和定价，以接近更多顾客。
4

The brand stretching can shorten time that new products are accepted by consumer and cut marketing expenditures , upgrade original brand reputation , widen value of brand assets .

进行品牌延伸有利于缩短新产品被消费者接受的时间和减少市场推广费用，使之更能提高原品牌的声誉，扩大品牌资产的价值。